Active-matrix organic light emitting diode (AMOLED) is a growing technology currently used in televisions and mobile devices. AMOLED is a particular type of display technology with a thin flexible film. Organic compounds combine to form electroluminescent material in this display technology, which is used underneath the addressing of pixels. Samsung promoted their description of this AMOLED technology as super AMOLED, thus called as SAMOLED.
SAMOLED market across the globe is expected to witness double digit growth rate by the year 2019 owing to numerous advantageous features it offers such as energy saving, improved product quality and enhanced safety. There is a significant increase in the super active-matrix organic light-emitting diode market as it provides flexible display screens coupled with higher refresh rates and enhanced display resolution. The market relishes huge potential opportunities as a result of increased adoption of energy efficient devices and advancement in technology across the globe. The key drivers of this market include increasing focus on enhancing productivity and flexible display screens. In addition, increasing demand for energy efficient devices coupled with rising penetration of SAMOLED technology are expected to further bolster the SAMOLED market. However, bad screen visibility in sunlight is a factor inhibiting the growth of this market.
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The Super active-matrix organic light-emitting diode market can be segmented by application into television, digital camera, video camera, mobile, radar surveillance screen and healthcare devices display screen. In addition the market can be segmented on the basis of end user industry into healthcare, entertainment and security and monitoring. The market can also be segmented geographically into North America, APAC, Europe and RoW regions.
Some of the key players in the SAMOLED market are Samsung electronics, Samsung telecommunication, Nokia telecommunications, Motorola Mobility Holdings, Inc., BlackBerry Ltd, Panasonic Corporation and LG electronics among others.