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Tea Market | Growth Worth is CAGR of about 5.5% | Application | Insight | Forecast to 2023

Market Overview:

The Global Tea Market is expanding rapidly and is expected to reach a significant high over the forecast period of 2018-2023. One of the preliminary factors driving the growth of the tea market is the health benefits associated with it. Tea is proven to have plentiful health benefits such as strengthening the body’s immune system, bones, and teeth. Moreover, being loaded with antioxidants, the intake of tea is also considered to reduce the risk of cardiovascular diseases, cancer, and kidney stones other than improving cholesterol levels and blood vessel functions. Tea has gradually earned its popularity as a beverage which has been instrumental in shaping the tea market. Health-conscious consumers invariably prefer functional drinks over other carbonated beverages. To tap these consumers, various F&B companies are foraying into the tea space and launching different variants of tea-based beverages. In addition, the introduction of newer varieties of teas such as purple tea, green tea, and matcha have also contributed to the growth of the global tea market. Green tea, kombucha, and matcha tea, of late, has gained immense foothold in the tea market since they have functional properties, the most desirable one being weight loss. Moreover, such tea varieties are increasingly being introduced as ready-to-drink beverages which further augments the growth of the market. Crossbreeding of tea varieties has led to the introduction of new clones which coupled with the adoption of good agricultural practices has led to the betterment of tea varieties. However, the growth of the global tea market might be hindered by raising awareness regarding the ill effects related to caffeine, which is found in tea.

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The global tea market has been segmented based on type, form, distribution channel, and packaging type. By type, the market has been segmented into black, white, green, oolong, and others. By form, the market has been segmented into powder, leaves, and others. By distribution channel, the market has been segmented into store-based and non-store based. By packaging type, the market has been segmented into tea bags, bottles, cans, pouches, and others.

Competitive Landscape:

The notable players operating in the global tea market include Tata Global Beverages (India), Barry’s Tea (Ireland), McLeod Russel (India), Associated British Foods plc (UK), ITO EN Inc. (US), Unilever (The Netherlands), Taetea (China), Nestlé (Switzerland), and Apeejay Surrendra Group (India).

Industry Updates

In October 2018, Gratitude Health, US-based ready-to-drink beverage maker launched ready-to-drink green tea range. Called Gratitude Dragon Well Green Teas, the new range is certified by the US Department of Agriculture (USDA) and is available in different flavors such as wild berry, peach, mint, blood orange favors and original.

In October 2018, Arunachal Pradesh, India, is going to host the first ever auction of purple tea in the country at Guwahati Tea Auction Centre. The tea is being made from plants rich in anthocyanin and is said to have 15 times more flavonoid than wild blueberries.

In October 2018, Sainsbury, a leading chain of supermarkets in the UK, launched two unique flavors in tea. The two new flavors include Brussels sprouts and pigs in blankets.

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Regional Analysis:

Regionally, the global tea market has been segmented into North America, Asia Pacific, Europe, and the Rest of the World. Asia Pacific is leading the global tea market. The Asia Pacific region is ideally suited for the production of tea with subtropical monsoon climates with hot summers and relatively cold and dry winters. The emerging economies of Asia Pacific have liberalized their market which supports the tea market growth in Asia Pacific. In addition, the inflow of foreign direct investment attracted by the low-cost advantage that the region offers has boosted the growth of the tea market. China is one of largest tea consuming countries in the world driven by raising awareness regarding the health benefits of tea and high demand for hot beverages.

North America is expected to be the fastest growing market for tea over the forecast period. Growing inclination of the consumers in the region towards tea and shift in preference from tea to coffee enticed by its health benefits will be instrumental in driving the growth of the North America tea market. The US is one of the largest importers of tea in the world.

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Stevia Market Growth Analysis 2018 – 2023 | Global Trend, Future Demand, Industry Key Players Review and Business Prospect

Market Overview:

Stevia is a natural sweetener and sugar substitute extracted from the leaves of the plant Stevia rebaudiana, also called as sugar plant. The active compounds of stevia are stevioside and rebaudioside, and are 150 times sweeter than sugar.

The global stevia market is expected to generate a market growth of more than 7 % during the forecast period of 2016 to 2023.

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Dominant Players:

The prominent players profiled in Stevia are Purecircle, Cargill Inc., Ingredion Inc. Tate & Lyle Plc., Steviafirst and Xinghua GL Stevia Co.Ltd, Evolva , Stevia Corp., GLG Life Tech Corp., Stevia Biotech Pvt. Ltd, and others.

Market Dynamics:


The Food and Drug Administration (FDA) followed European Union’s approval of Stevia for use in food and its categorization as generally recognized as safe (GRAS) has resulted in application expanse. The reception of no objection approval and GRAS status to Truvia developed by Cargill and Coca-Cola Company and PureVia developed by PepsiCo derived from the stevia plant in 2008 has stimulated the market. Thus, high-purity stevia glycosides are considered safe and safe as ingredients in food products in the United States from 2017. The experimental support by analysis of research data compiled in the safety evaluation by the World Health Organization further supported the use of stevia as it found no adverse effects.

The slower onset and longer duration of action of Stevia’s than sugar has been exploited in form of non-caloric natural sweetener for teas and weight-loss products and as a substitute of artificial sweeteners such as cyclamate and saccharin is a strong commercial driver of the market.

The launch of Truvia by Coca Cola and Cargill, in 2008 followed by launch of stevia sweetened beverages Coca-Cola Life, in 2013 stimulated the product. Coca Cola was followed by PepsiCo and Pure Circle developed stevia-based sweetener PureVia.

Product development such as availability of stevia in forms such as stevia powder, stevia leaf extract, liquid stevia coupled with application expanse such as stevia chocolate, stevia tablets, stevia drinks, organic stevia extracts, stevia tea, stevia sweets and others are fueling the market. Stevia has been exploited as a sugar reduction remedy for diabetes.


The uncertainty of health benefits coupled with health concerns are the prime constraints on the market. The uncertainty of regulations and the higher cost of stevia as compared to sugar are other restraints hampering the growth of the market.

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Regional Analysis:

Asia Pacific accounts for the largest market share of the market led by Japan and followed by China. Stevia has been widely used as a sweetener in Japan, which accounted for almost 40 % of the Japanese sweetener market. China is the largest exporter of stevia products in 2016.

North America led by the U.S. accounts for the second largest market owing to the growing use of stevia in nutrition products. The European region is led by Germany, France and the U.K. The Middle East and Africa market is dominated by the Gulf economies of Saudi Arabia, UAE, Kuwait, and Qatar.

Savory Snacks Market to Expand At a Growth Rate Of 5.5% CAGR Owing To the Rising Prevalence of Hectic Lifestyle

Market Definition:

Savory snacks are produced using various raw materials including vegetables, fruits, tree nuts, grains, vegetable oils and seasonings. Most popular form of savory snacks include corn chips/ tortillas, puffed and baked snacks, savory biscuits and others. Growth in the “on-the-go” convenience market has fueled the demand for savory snacks market on a global platform. Increased demand for savory snacks from the Asia Pacific region is anticipated to support the rising sales of savory snacks, globally.

Market Scenario:   

Mounting growth rate of savory snacks including savory chips in the developing countries, is increasing the demand the product across the region. Shift in consumers’ food consumption trend is also anticipated to attract the consumers towards the range available in savory snacks. Moreover, convenience packed food products created a demand for improved savory snacks product line, which has positively impacted the market growth of savory snacks.

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Furthermore, focus on the R&D and investments in the same have led to new product launch in the range, which has further added to the growth of this market. Additionally, improvement in the production process and development of improved products from the major key players is supporting the growth of the global savory snacks market during the forecast period, 2017-2023.

Key Players:

Some of the key players profiled in the global savory snacks market are PepsiCo (U.S.), Kraft Foods Group, Inc. (U.S.), ConAgra Foods, Inc. (U.S.), CALBEE, Inc. (Japan), Diamond Foods, Inc. (U.S.), and General Mills, Inc. (U.S.). Intersnack Group GmbH & Co. KG (Germany), Lorenz Bahlsen Snack-World Group (Germany), Kellogg Company (U.S.), and Orkla ASA (Norway) are among others

Intended Audience:

  • Savory Snacks Manufacturers
  • Confectionery Manufacturers
  • Convenience Food Manufacturers
  • Retailers and Wholesalers
  • Traders, importers, and exporters

Key Findings:

  • North America region is experiencing a high demand for savory snacks as a potential “on-the-go” convenience food product.
  • Jan 2018, in order to generate high revenue from the savory snacks segment, Barnana launched its new organic ridged plantain chips and entered into the salty snacks market.


The global Savory Snacks Market is segmented on the basis of type, and distribution channel.

On the basis of the type, it is segmented into potato chips, processed snacks, popcorn, nuts and others. Among all, the potato chips segment is dominating the market owing to its high preference by the consumers. However, processed snacks segment is projected to witness high growth rate during the review period due to the shift in consumers’ food preferences.

On the basis of distribution channel, it is segmented into store-based and non-store based. Among all, the store based segment is dominating the market given to convenience shopping and one-stop shopping experience. However, changing global scenario and rapid adoption of technology by the consumers’ will support the sales of savory snacks through e-commerce on a global platform.

Regional Analysis:

The global savory snacks market is segmented into North America, Europe, Asia Pacific, and rest of the world (RoW). North America is dominating the savory snacks market followed by Europe. U.S., in the North American region is witnessing a high demand for savory snacks from the convenience food products manufacturers. Moreover, increased consumption for processed snacks, savory biscuits, and chips in China, India and Japan is supporting the growth of the savory snacks market in Asia Pacific region.

Asia Pacific is the fastest growing region for savory snacks market owing to increasing demand for the product in the markets of India, Indonesia, and Japan.

The global savory snacks market is segmented into the following regions

North America

  • U.S.
  • Canada
  • Mexico


  • Germany
  • France
  • Italy
  • Spain
  • U.K
  • Rest of Europe

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Asia Pacific

  • China
  • India
  • Australia
  • Japan
  • Rest of Asia Pacific

Rest of the world

  • Brazil
  • Argentina
  • South Africa
  • Others

Feed Additives Market to Expand At a Growth Rate Of 5.96% CAGR Owing To the Rising Prevalence of Hectic Lifestyle

Market Definition:

The global feed additives market has witnessed a constant demand during the last few years and is projected to reach USD 39,432.9 million at a CAGR of 5.96% by 2023. Feed additives are substances for farm animals used to enhance the quality of animal nutrition as well as improve the nutritional properties of animal fodder. Feed additives are either natural or chemical additive, which improves the feed performance when added, as they offer additional nutrients such as minerals and vitamins to the animal feed. Along with improving the feed quality, they also improve animal health by reducing livestock diseases.

Market Scenario:     

Feed additives have gained status globally, as they improve the quality as well as quantity produced by the animals. Changing lifestyle and consumer’s growing preferences towards a healthy diet, natural products, and increasing meat consumption are the key drivers for the market. Growing health concerns among the increasing global population together with increasing awareness about the benefits of feed additives are expected to foster the demand for feed additives.

Asia Pacific is witnessed to dominate the market and reached the market share of USD 9,982.2 million in the year 2017 based on increasing consumption of meat and poultry products in this region. Production of feed additives from North America is projected to witness a high growth rate of 7.16% during the given period owing to high investment in the agricultural and livestock sector in this region.

Based on the type, amino acids are dominating the market and is projected to hold a major share of 40.19% in the global market. Asia Pacific is dominating the market in the production of amino acids in which China is the major contributor. However, North America is the fastest growing region in the production of amino acids at a CAGR of 6.92% over the forecast period.

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Key Players:

Some of the leading players in the global Feed additives market are: Cargill Inc. (U.S.), BASF SE (Germany), Archer-Daniels-Midland Company (U.S.), Evonik Industries (Germany), Adisseo France SAS (France), Alltech, Inc. (U.S.), Danisco A/S (Denmark)

Key Findings:

Global Feed Additives Market is projected to reach USD 39,432.9 million by 2023 at a growth rate of 5.96%

Acidifiers is witnessed to have the highest growth rate with CAGR of 7.24% over the forecast period 2017-2023

Amino acids are expected to grow at a CAGR of 6.92% in North America followed by Asia Pacific over the forecast period.

The liquid form of feed additives is projected to witness highest growth rate over the estimated period.

Target Audience:

Feed additives manufacturers

Livestock industry

Traders, importers, and exporters

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Regional Analysis:

As per the MRFR analysis, the global market for feed additives has been witnessing continuous growth during the forecast period owing to high health benefits associated with the consumption of feed additives among the livestock. In terms of value and volume, Asia Pacific is dominating the feed additives market holding the major share of 35.80%. In Asia Pacific, China is the major contributor to the growth of feed additives market followed by India. Moreover, North America is projected to be the fastest growing region at a CAGR of 7.16% over the estimated period.

Caramel Market Top 10 Players Universal Analysis, Industry Demand And 2023 Forecast

Market Definition:

Caramel is applied for numerous purposes. In puddings and desserts, it is found as a flavoring agent. In bonbons it forms an irresistible filling. Whereas in custard or ice-cream it is used as a topping in a syrup form. On the whole, it can be pretty much concluded that this market has a bright future.

Caramel is an inseparable part of the dessert industry. Without it one cannot imagine some of the most delectable sweet dishes in the world. The name caramel comes from a French word caramel that was coined from the Spanish term caramello. The literal translation of this word is ‘sugar cane’. Since the time of its inception caramel has ruled the dessert industry and will continue to do in future as well. However, it is only in recent times that people have understood the potential it holds. Which is why the demand for this ingredient has risen dramatically. Resultantly, the global caramel market is gaining impetus.

Market Scenario:

For the uninitiated, caramel is a medium- to dark –orange sweet product that is obtained after heating various types of sugars. It is obtained from a process called caramelization. In which the distinct kinds of sugar are heated at the temperature of around 170 degree Celsius. As the sugar goes above its heating level, all the components break down and a completely new compound is formed which has a distinct color and flavor. The end product of this process is known as caramel.

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Key Players & Strategies:

The most reliable names of this industry can be listed as Bakels Worldwide, Cargill Inc., Puratos Group, Sethness Caramel Color and Metarom group. The major growth strategies employed by these players are strategic expansion and novel product development.

Market Scenario:

People all across the world have a liking towards caramel. Due to this fact, it can be positively affirmed that the global caramel market will grow by leaps and bounds in the coming years. In terms of revenue the industry is estimated to earn double of what it earned last year. Furthermore, when it comes to CAGR the market will tread forward at the rate of 8.89%.

There are many factors that can be held responsible for the growth of this market. The emerging trend of food decoration happens to be a chief development booster for the market. Rising demand for food decoration leaves provides an opportunity for the topping segment to soar. This is where caramel gets the chance to shine and consequently the market gets boosted.

Another major reason for the development of the industry is the growing preference of caramel flavor when it comes to dessert. However, the market may come across certain restraints like the presence high calories in caramel. Although, over the years the market will overcome this shortcoming.


One of the most recent innovations in the global caramel market has been the introduction of functional caramel. This form has distinct flavors thanks to the added tinge of salt that has been added to it. It has proven to impart distinct flavors in sweet dishes and is being loved by people.

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Market Segmentation:

The worldwide caramel market has been segmented into four distinct parts. These include, flavors, ingredients, geographies and applications.

On the basis of flavors, the market is fragmented into fruity, vanilla, buttery, maple and coffee.

On account of ingredients the market has been trifurcated into milk solids & fat (vegetable fat, margarine and butter) and sugar (cane or corn syrup, white and brown).

Geographically, the market spans across various areas of the world like North America, Europe, Asia Pacific and Rest of the World.

Lastly, based on applications the market is segmented into puddings and desserts, confectionery, beverage and ice-cream.

Regional Analysis of Caramel Market:

The global caramel market is segmented into North America, Europe, Asia-Pacific, the Middle East & Africa, and Latin America. Among all regions, North America is accounting for the largest market share the year of 2018. The growth of the caramel market in this region is attributed to various factors; one of the factors is the rising trend of food decorations in bakery & confectionery products. In North America, the U.S. is estimated to account for the largest market share throughout the forecast period. Europe is estimated to hold approximately 28% market share in 2018. However, Asia-Pacific region is projected to expand at an exponential growth rate during the forecast period. Increasing per capita disposable income of the consumers in the emerging economies e is the major factor forth rising growth of caramel market during the forecast period.

Medical Foods Market Manufacturing Cost and Market Effect Factors Analysis with Forecast to 2023

Medical Foods Market Manufacturing Cost and Market Effect Factors Analysis with Forecast to 2023

Market Definition:

The escalating medical service cost has resulted in consumer shift towards adoption of healthy alternatives into their daily routine. Owning to this, the consumption and demand for medical foods have experienced a drastic increase. Consumers are identified to include consumption of functional foods and supplements as a part of their daily diet. Medical foods provide essential nutrients the body thereby enhancing the body’s metabolism.

Owing to growing consumer needs and their awareness about dietary supplements and other medical foods required for nutrition and prevention of chronic disorders has grown in recent years. Market Research Future, a firm which specializes in market reports related to the Foods, Beverages & Nutrition sector among others, recently forecasted in its report “Global Medical Foods Market Research Report- Forecast to 2023” that the market will demonstrate an exceptional CAGR 6.4% while achieving million dollar growth readily in the forecast period.

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Market Scenario:

Apart from this, increasing growth of organized retail sector is expected to fuel the sales of medical foods during the forecast period. Increasing chronic diseases among the growing population is driving the growth of the market. Moreover, nutritional deficiency is a common concern observed globally which will propel the growth of the global medical foods market. Increasing geriatric population is anticipated to be a major factor driving the growth of medical foods market.

Latest Industry Updates:

Nov-2017 BASF SE has collaborated with DIEM Labs to strengthen the presence in U.S. especially for the medical foods

Nov-2017 Ajinomoto has acquired Cambrooke Therapeutics, Inc. in order to enhance the product portfolio of medical foods

Jan 2017 DURHAM, N.C. a personal care brand Burt’s Bees has announced its new functional food category with the introduction of plant-based protein shakes.

Sep 2017 Kellogg has invested in mushroom protein company. Kellogg is a leading player in the breakfast meal products. This will help in increasing the company revenue and will allow also to come up with high quality medicinal supplements.

Nov 2016 SOHM, Inc. has launched a unique protein supplement “I-Prolec” in to the American supplement market. This product was a category defining product in India, and has very has good response from its consumers in the U.S.

Competitive Analysis:

Industrial players are involved in the acquisition of small players which will further support the company to expand and reach out to consumers across the regions, the end-user industries are inclined towards product promotions through social media, magazines and other mediums in order to reach out to customers. The promotional strategy aids in retaining the existing the customers and also to regenerate new customer base.

With strategic expansions, market players can focus on penetrating into the developing economies to expand their business portfolio. Consumers in developing countries are keen on exploring new product range offered to them and form a large consumer base. Establishing market in these emerging economies is profitable based on relatively low set-up costs, ease of doing business, and further lower variable cost to be incurred.

Key Players:

The key players profiled in medical foods are: Danone SA (France), Nestlé SA (Switzerland), Abbott Laboratories(U.S.), Mead Johnson & Company, LLC (U.S.), Primus Pharmaceuticals Inc. (U.S.), Targeted Medical Pharma Inc. (U.S.), Fresenius Kabi AG (Germany)


The global Medical Foods Market has been divided into nutritional ingredients, form, ailment, and region.
On the Basis of Nutritional Ingredients: Vitamins Minerals, Proteins, Omega-3, Isoflavones, Phytosterols
On the Basis of Form: Pills, powders, and others
On the Basis of Ailment: Alzheimer’s Diseases, Diabetic Neuropathy, Nutritional Deficiency, and Depression
On the Basis of Region: North America, Europe, Asia Pacific, and ROW.

Regional Analysis:
The global Medical Foods market is segmented into North America, Europe, APAC, and Rest of the World (RoW). Global Medical Foods market is highly dominated by North America and Europe owing to high consumption of nutritive and functional dietary supplement on a regular basis. North America is estimated to account for the major market proportion in the year of 2017 and it is expected to retain its dominance throughout the forecast period of 2017-2023. Among the North American region, the U.S. is accounting for a significant market proportion in the North America market. Also, the U.S. is estimated to retain its dominance throughout the forecast period of 2017-2023. Presence of established players in medical food products in the U.S. has attracted a huge consumer base. Product promotions through celebrity endorsements are also playing a significant role, giving a boost to this market.


However, Asia Pacific region is projected to expand at a high pace during the forecast period of 2017-2023. Escalating consumption of dietary supplement for enhanced body metabolism is supporting the sale of medical foods in this region. Presence of multi-national companies involved in the production of medical foods and running awareness campaigns is adding fuel to the market growth of medical foods in this region. Rising per capita disposable income is also observed to be a key driver for this market in Asia Pacific.

Meat Substitutes Market: Regional Analysis and Business Opportunity and Global Scope by Forecast 2018 to 2023

Meat Substitutes Market Overview:

Meat substitutes market is gradually becoming mainstream as products under the sector are fast gaining recognition. This has encouraged further investments in the sector that has a broadened the horizon for expansion. The global meat substitutes market is expecting a substantial growth with which it can scale USD 9.25 billion during the forecast period (2018-2023), reveals Market Research Future (MRFR) in a well-analyzed study that includes drivers such as shifting consumer trends, innovation in meat substitutes, new product launches, and growing tendency to become vegan. These factors have led many food brands in channelizing their efforts towards research & development, and these substitutes go in sync with the idea of food sustainability which can be considered essential for the global market growth.

However, consumer’s growing preference for gluten-free products can be set back for seitan, and other wheat-based substitutes which can hold back the regular growth of the meat substitutes market during the forecast period.

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Meat Substitutes Market Player:

Significant meat substitutes market player are AMY’s Kitchen, Inc., Beyond Meat, Quorn Foods, Inc, Garden Protein International, Inc., Blue Chip Group, MorningStar Farms L.C., VBites Foods, Ltd., Schouten Europe B.V., Sunfed, Ltd., and others.

Market Insight:

The market is heavily banking on strategies implemented by major companies. Its rival meat industry has already gained a significant foothold, and in order to crack the former’s base, innovative tactics are needed. For instance, Beyond Meat’s positioning of products in stores to Beyond Burger’s tweaking of the taste. Apart from these, merger, collaboration, acquisition, and other methods play a significant role. Beyond Meat is stepping into the U.K. market by inking a distribution deal with Authentic Food Co. MorningStar Farms L.C., on the other hand, has launched their vegan BBQ Chik’N Nuggets, and their vegan burgers are already a hit.

Industry Trend:

Tesco’s vegan-friendly Beyond Burger is fast-becoming popular as people are now opting more for healthier foods. The company has implemented a strategy in the U.S., where they have placed their product alongside meat products and witnessed a growth in their sales as more people have now realized that sustainable foods are the future. They are now ready to play the same game in Europe.

Beyond Meat is another brand which is successfully promoting their products by adopting a technique of tweaking their product taste a bit on a regular basis.


The Global Meat Substitutes Market can be segmented by product type, source, category, and distribution channel.

By product type, the meat substitutes market can be segmented into tofu & tofu products, textured vegetable protein, tempeh, other soy-based products, seitan, quorn, and other meat substitute products.

Based on source, the meat substitutes market can be segmented into soy, wheat, mycoprotein, and others.

Based on category, the meat substitutes market includes frozen, refrigerated, and ambient.

Based on distribution channel, the meat substitutes market can be segmented into store-based, and non-store based.

Regional Analysis:

Geographic analysis of the global meat substitutes market includes North America, Europe, Asia Pacific (APAC), Latin America (LATAM), and Middle East & Africa (MEA).

Europe is expected to dominate the market substantially during the forecast period. The region is much concerned about the potential eco-disaster which is why many of the populace has shifted towards sustainable foods and in the process, have given rise to meat substitutes sale.

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North America is also becoming a hotbed for the said market. With many people opting for veganism, the region is witnessing a surge in sales of such products. The APAC market is expected to become the fastest growing region. Changing lifestyle and rise in disposable income are expected to drive the regional market forward.

US & Canada Beta Glucan Market | Growth Worth is CAGR of about 5.6% | Application | Insight | Forecast to 2023

Market Definition:

Us & Canada Beta Glucan Market Will Register The CAGR Of More Than 6.1% During The Forecast Period. Developing interest for nutraceutical and functional product is found in the most recent decade. This happened because of quick way of life and idea of curing illness through food. Individuals everywhere throughout the world have a mission for new choices and idea of functional ingredients fulfill their dietary needs as these positively affect metabolic parameters and eventually supportive in diseases, for example, cancer, diabetes and cardiovascular disease. Beta Glucan is a significant functional ingredient that has various medical advantages. Its part in controlling hyperlipedemia and hyperglycemia is unprecedented. The general purpose of beta glucan is to enhance and improve the human immune system. Currently, people are getting more aware and conscious about health food intake and boost their immune system, while performing these activities the demand of Beta-Glucan has increased globally.

Market Scenario:

The global beta glucan industry reached US$ Million in 2016, marking an annual increase of 15% from 2014, majorly driven by increase in nutritional supplements. Globally, Western Europe (France, Spain, Italy, U.K, Germany and others) dominates the beta glucan industry, while North America is the second largest market for beta glucan industry. In North America, the US acquires the greater part of the beta-glucan market and captures % of the market as compared to Canada. The US market was estimnated US$ Million in 2014 and is anticipated to reach US$ Million in 2016. Population growth, green movement large immigrants, urbanization, health awareness, increase in middle class population will compel growth in the beta glucan market in the US. As per MRFR analysis, more than 100 manufacturers are manufacturing beta glucan in the US.

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Key Players:

The prominent players present in the US & Canada Beta Glucan Market includes Lesaffre USA, DSM USA, Bio Springer, Lallemand, Associated British Foods, Biothera Inc, Tate & Lyle, Garuda International Inc, Alltech, Ceapro Inc, Super Beta glucan, ConAgra Foods, Inc, Cargill and others.

The strategy adopted by DSM is that working with its own clients and customers to create awareness and mindfulness amongst customers of the advantages of oat beta-glucan and the Friend OatWell brand has been created to convey the advantages on buyer product bundling. OatWell is accessible in flour or powder design, reasonable for use in applications running from breads, biscuits and oats to pasta, refreshments, instant powder drinks and dietary supplements. The other players’ strategies are also discussed in the report.

Research Methodology:

To calculate US & Canada beta glucan market size, MRFR has considered prominent players in the in the US & Canada market and to offer accuracy, our research is supported by industry experts who offer insight on industry structure and technology assessment, competitive landscape, penetration, emerging products and trends. MRFR analysis is based (80 to 85%) on primary & (15 to 20%) on secondary research as well as years of professional expertise in their respective industries. In addition to analyze current and historical trends, our analysts predict where the market is headed over the next forecasted years. It varies by segment for these categories geographically presented in the list of market tables. Top-down and bottom-up are important strategies of processing the information and knowledge ordering, used in a variety of fields including humanistic, software and scientific theories and management and organization. In practice, they can be seen as a style of thinking, teaching, or leadership.

Speaking about this particular report we have conducted primary surveys(interviews) with the key level executives (VP, CEO’s, Marketing Director, Business Development Manager and many more) of the major players active in the market.

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